The following describes how FedEx used a customized strategy to successfully target the Latin American market:In the late $1990$s$,$ FedEx was not nearly as well known in Latin America and the Caribbean as it was in other parts of the world. Therefore, it decided to launch an ad campaign to build brand awareness among small$-$ and medium$-$sized shippers. The ad agency was challenged to create a commercial that would work across this broad region with its differing cultures and languages. In addition, it would need to be presented in English and Portuguese in addition to Spanish without looking dubbed, since shooting multiple commercials would be too expensive.The $30-$second commercial showed a young equipment manager for a soccer team, the dominant sport in the region, worried about the delivery of ve boxes of uniforms he had shipped to Madrid for a major match. An older man assures him that all will be ne as long as he had shipped them via FedEx, which he had not. The next scene is a soccer eld where the opponents are about to attempt a penalty kick. As the camera reveals the defenders, the audience sees that they are defending the goal without their uniforms or any other clothing. The tagline for the ad is: Let FedEx take the load off your shoulders.Two versions of the last scene were shot, the nude version and a version with the men in their underwear. The underwear version was run in Mexico due to local restrictions on nudity in prime time. The theme $($soccer$),$ which resonates in most Latin American markets, along with a realistic situation and a humorous ending made this commercial memorable and successful. For example, awareness went up between $7$ and $17$ percent depending on the specific market. Review the above handout about FedEx entry into Central America, then respond to the questions below. Type your response below $($after question $2),$ then questions then submit. $1)$ Culture sets boundaries on behaviors, What is meant by the term Culture. $2)$ What is glocalization? What factors affected Fed EXs need to adapt to local considerations?