The following factors were identified as affecting donor retention:

		Recognition
		Personal benefit versus altruism
		Pressure
		Service quality

One of the keys to successful retention lies in recruiting the right donors in the first place.

True

False

The big drivers of donor loyalty are:

		Transaction frequency
		Donor satisfaction/commitment and trust
		Number (and category) of complaints
		Charitable donations that are tax-deductible

The measure of how much a given donor will be worth to an organization over the duration of their relationship is known as:

		Donor worthiness
		Donor generosity
		Donor Lifetime Value
		Donor contribution rate