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The following have been identified as few key areas that Pizza Hut in Canada can improve their marketing. Kindy suggest few ideas with examples stating
The following have been identified as few key areas that Pizza Hut in Canada can improve their marketing. Kindy suggest few ideas with examples stating the same.
Product
- pizza hut introduced several locally influenced products according to the taste buds of local people Variety
- large variety of pizzas, example: cheesy bits, stuffed crust, thin "n" crispy etc. Quality
- large number of market share is with pizza hut because of high quality. Design-always round pizza
Price
- uses market skimming price strategy, high price
Place
- having outlets in shopping malls, roadside, airport zone
Promotion
- TV ads, newspapers, billboards etc.
- promotions like meal for 2, meal for 4, meal for 6
Packaging
- delivery through hot oven in boxes
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