The following have been identified as few key areas that Pizza Hut in Canada can improve their marketing. Kindy suggest few ideas with examples stating the same.

Product

• pizza hut introduced several locally influenced products according to the taste buds of local people Variety
• large variety of pizzas, example: cheesy bits, stuffed crust, thin "n" crispy etc. Quality
• large number of market share is with pizza hut because of high quality. Design-always round pizza

Price

• uses market skimming price strategy, high price

Place

• having outlets in shopping malls, roadside, airport zone

Promotion

• TV ads, newspapers, billboards etc.
• promotions like meal for 2, meal for 4, meal for 6

Packaging

• delivery through hot oven in boxes