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. The following higures represent Shirley's income and expenses: Wages: full time @$50/hr.; part time (25 hrs/wk) @40/hr. Social Security Tax = 5% of total
. The following higures represent Shirley's income and expenses: Wages: full time @$50/hr.; part time (25 hrs/wk) @40/hr. Social Security Tax = 5% of total wages Clothing = $250/mo. Mortgage = $800/mo. Trust Fund Income = $650/mo. Property Taxes = $4800/yr. Food = $100/wk. Savings = $365/mo. Medical expenses = $50/wk. Transportation expenses = $150/wk. Credit card expenses = $125/wk. A] Based on the figures above what is Shirley's discretionary income (show calculations 3] Shirley would like to purchase a car at the end of the next 12 months. She plans to save a 20% of her discretionary income over that period. She also has a bond that will mature at the end of this year. That bond will pay her $10,000. That money will also be used toward the car purchase. The car costs $39,500. Will Shirley be able to purchase the car at the end of the next 12 months (show your calculations)? If not how many more months must she save? I. You plan to introduce a new sports car into the marketplace. Describe your target market citing (3) demographic characteristics, (1) geographic characteristic, and (1) psychographic characteristic. Be sure to explain why each characteristic would enhanc che possibility of selling your car to a person having these characteristics. IV. Cory has just filed a suit against Company for violating the EPA. Cory works as a machinist earning $2400/month. She has a friend, Bart, who works in another compar as a machinist also. Her friends receives $3600/month. Will Cory win her suit? Explain. V. Recently employees have requested that Company give them a pay raise. Company nas responded by stating that each employee will receive a raise proportional to the added number of widgets produced over the average 15,000 produced each month. What theory of motivation is Company using? Explain. VI. Your Company produces apple. Provide the utilities possible for an apple product. Assume the apple product will be sold year-round (you may choose a holiday). [B] What marketing mix would you use for the product? . The following higures represent Shirley's income and expenses: Wages: full time @$50/hr.; part time (25 hrs/wk) @40/hr. Social Security Tax = 5% of total wages Clothing = $250/mo. Mortgage = $800/mo. Trust Fund Income = $650/mo. Property Taxes = $4800/yr. Food = $100/wk. Savings = $365/mo. Medical expenses = $50/wk. Transportation expenses = $150/wk. Credit card expenses = $125/wk. A] Based on the figures above what is Shirley's discretionary income (show calculations 3] Shirley would like to purchase a car at the end of the next 12 months. She plans to save a 20% of her discretionary income over that period. She also has a bond that will mature at the end of this year. That bond will pay her $10,000. That money will also be used toward the car purchase. The car costs $39,500. Will Shirley be able to purchase the car at the end of the next 12 months (show your calculations)? If not how many more months must she save? I. You plan to introduce a new sports car into the marketplace. Describe your target market citing (3) demographic characteristics, (1) geographic characteristic, and (1) psychographic characteristic. Be sure to explain why each characteristic would enhanc che possibility of selling your car to a person having these characteristics. IV. Cory has just filed a suit against Company for violating the EPA. Cory works as a machinist earning $2400/month. She has a friend, Bart, who works in another compar as a machinist also. Her friends receives $3600/month. Will Cory win her suit? Explain. V. Recently employees have requested that Company give them a pay raise. Company nas responded by stating that each employee will receive a raise proportional to the added number of widgets produced over the average 15,000 produced each month. What theory of motivation is Company using? Explain. VI. Your Company produces apple. Provide the utilities possible for an apple product. Assume the apple product will be sold year-round (you may choose a holiday). [B] What marketing mix would you use for the product
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