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The following income statements illustrate different cost structures for two competing companies . Income Statements Company Name Hill Creek Number of customers ( a )

The following income statements illustrate different cost structures for two competing companies.
Income Statements
Company Name
Hill Creek
Number of customers (a)200200
Sales revenue (a \times $200) $ 40,000 $ 40,000
Variable cost (a \times $140) N/A (28,000)
Variable cost (a \times $0)0 N/A
Contribution margin 40,00012,000
Fixed cost (28,000)0
Net income $ 12,000 $ 12,000
Required
Reconstruct Hills income statement, assuming that it serves 400 customers when it lures 200 customers away from Creek by lowering the sales price to $120 per customer.
Reconstruct Creeks income statement, assuming that it serves 400 customers when it lures 200 customers away from Hill by lowering the sales price to $120 per customer.

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