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The following income statements illustrate different cost structures for two competing companies: Income Statements Number of customers (a) Sales revenue (a x $250) Variable
The following income statements illustrate different cost structures for two competing companies: Income Statements Number of customers (a) Sales revenue (a x $250) Variable cost (a x $175) Variable cost (a x $0) Contribution margin Fixed cost Net income Company Name Gibson 86 Franklin 86 $ 21,500 (15,050) N/A 6,450 $ 21,500 N/A 0 21,500 (15,050) $ 6,450 $ 6,450 Required a. Reconstruct Gibson's income statement, assuming that it serves 172 customers when it lures 86 customers away from Franklin by lowering the sales price to $150 per customer. b. Reconstruct Franklin's income statement, assuming that it serves 172 customers when it lures 86 customers away from Gibson by lowering the sales price to $150 per customer. Complete this question by entering your answers in the tabs below. Required A Required B Reconstruct Gibson's income statement, assuming that it serves 172 customers when it lures 86 customers away from Franklin by lowering the sales price to $150 per customer. GIBSON COMPANY Income Statement Sales revenue Variable cost Contribution margin Fixed cost Net income (loss) A Required B >
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