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The following income statements illustrate different cost structures for two competing companies: Income Statements Company Name Walton Vernon Number of customers (a) 80 80 Sales
The following income statements illustrate different cost structures for two competing companies:
Income Statements | |||||||
Company Name | |||||||
Walton | Vernon | ||||||
Number of customers (a) | 80 | 80 | |||||
Sales revenue (a $240) | $ | 19,200 | $ | 19,200 | |||
Variable cost (a $185) | N/A | (14,800 | ) | ||||
Variable cost (a $0) | 0 | N/A | |||||
Contribution margin | 19,200 | 4,400 | |||||
Fixed cost | (14,800 | ) | 0 | ||||
Net income | $ | 4,400 | $ | 4,400 | |||
Required
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Reconstruct Waltons income statement, assuming that it serves 160 customers when it lures 80 customers away from Vernon by lowering the sales price to $140 per customer.
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Reconstruct Vernons income statement, assuming that it serves 160 customers when it lures 80 customers away from Walton by lowering the sales price to $140 per customer.
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