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The following income statements were drawn from the annual reports of Harper Sales Company. 2014* 2015* Net sales $ 426,800 $ 521,800 Cost of goods
The following income statements were drawn from the annual reports of Harper Sales Company. |
2014* | 2015* | |||||
Net sales | $ | 426,800 | $ | 521,800 | ||
Cost of goods sold | (290,224 | ) | (302,644 | ) | ||
Gross margin | 136,576 | 219,156 | ||||
Less: Operating expense | ||||||
Selling and administrative expenses | (76,824 | ) | (93,924 | ) | ||
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Net Income | $ | 59,752 | $ | 125,232 | ||
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*All dollar amounts are reported in thousands. |
The presidents message in the companys annual report stated that the company had implemented a strategy to increase market share by spending more on advertising. The president indicated that prices held steady and sales grew as expected. Prepare common size income statements and make appropriate references to the differences between 2014 and 2015. (Round your percentage answers to the nearest whole percent (i.e., 0.123 should be considered as 12%.))
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