The following industries are expected to experience significant change:

?Healthcare Services

?Data Security

?Renewable Energy

?Gaming

?Residential Construction

?Retail

?Transportation

?Advertising

?Insurance

?Telecommunication

?Banking

From the list above, you are required to choose one of the industries as your industry focus; and choose one firm in your industry of choice as your firm focus.

In study format, you are required to perform industry and firm analysis. The study should explore/incorporate the following:

a.A discussion of the opportunities that exist in that industry.

b.Identifying the four leading firms in that industry, followed with a discussion of your opinion and analysis of why those firms are or have been industry leaders.

c.An analysis of your firm using Porter's Five Forces Framework.

d.An analysis of your industry's cost structure. In particular, identifying and distinguishing between fixed costs, variable costs, sunk costs, and entry costs.

e.An analysis of your industry's demand drivers that may affect revenues.

f.Determine the structure of the market of your industry by drawing from your insights above.

g.A discussion of the factors and trends that are likely to shape that industry over the next 3-5 years.

The study should be 10 - 15 explanation

The grading rubric of the project is given below

All sources should be referenced in APA format. The grading rubric of the project is given below. Criteria weig ht Exemplary Good Satisfactory Inadequate 3 2 Topical Relevance 5% Directly relevant Somewhat relevant Remotely related Totally unrelated Good organization; Organized; points are Some organization; Poorly organized; no Organization 20% points are logically somewhat jumpy; sense points jump around; logical progression; ordered; sharp sense of of beginning and ending beginning and ending beginning and ending beginning and end are unclear are vague Content indicates Content indicates Content indicates Shows some thinking synthesis of ideas, in- original thinking and thinking and reasoning and reasoning but most Content 25% depth analysis and develops ideas with applied with original ideas are evidences original sufficient and firm thought on a few ideas. underdeveloped and thought and support for evidence. unoriginal. the topic. Sufficient supporting Some details and facts Little research conducted No research done to Research & research and facts to are non-supporting to the to support content. support content. No Development 25% support content and content. Moderate levels Factual accuracies are specific details or facts conclusions drawn. of research done to questionable. given. support content. Correct Conclusions, inferences, Conclusions, inferences, Many inconsistencys Numerous application of and analyses are and analyses are with economic theory inconsistencies with economic 25% consistent with facts as somewhat consistent and concepts. facts and economic concepts well as economic with economic theory theory and concepts. concepts and theory. and concepts