Question
[The following information applies to the questions displayed below.] Data for Hermann Corporation are shown below: Per Unit Percent of Sales Selling price $ 80
[The following information applies to the questions displayed below.] |
Data for Hermann Corporation are shown below: |
Per Unit | Percent of Sales | |||
Selling price | $ | 80 | 100% | |
Variable expenses | 52 | 65% | ||
Contribution margin | $ | 28 | 35% | |
Fixed expenses are $76,000 per month and the company is selling 4,600 units per month. |
Required: | |
1-a. | The marketing manager argues that a $10,000 increase in the monthly advertising budget would increase monthly sales by $25,000. Calculate the increase or decrease in net operating income. |
1-b. | Should the advertising budget be increased? | ||||
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2-a. | Refer to the original data. Management is considering using higher-quality components that would increase the variable expense by $5 per unit. The marketing manager believes that the higher-quality product would increase sales by 25% per month. Calculate the change in total contribution margin. |
2-b. | Should the higher-quality components be used? | ||||
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