[The following information applies to the questions displayed below.] Raner, Harris and Chan is a consulting firm that specializes in information systems for medical and dental clinics. The firm has two offices-one in Chicago and one in Minneapolis. The firm classifies the direct costs of consulting jobs as variable costs. A contribution format segmented income statement for the company's most recent year is given: Assume that sales in Chicago increase by $55,000 next year and that sales in Minneapolis remain unchanged. Assume no change i fixed costs. 1. Prepare a new segmented income statement for the company. (Round your intermediate calculations and percentage answers to decimal place (i.e. 0.1234 should be entered as 12.3 and other answers to the nearest whole dollar.)) Required information [The following information applies to the questions displayed below.] Raner, Harris and Chan is a consulting firm that specializes in information systems for medical and dental clinics. The firm has two offices-one in Chicago and one in Minneapolis. The firm classifies the direct costs of consulting jobs as variable costs. A contribution format segmented income statement for the company's most recent year is given: By how much would the company's net operating income increase if Minneapolis increased its sales by $82,500 per year? Assume change in cost behavior patterns. \begin{tabular}{|l|l|l|} \hline Required 1 & Required 2 & Required 3 \\ \hline \end{tabular} How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market? Company's profits by Assume that Minneapolis' sales by major market are: The company would like to initiate an intensive advertising campaign in one of the two market segments during the next month. Th campaign would cost $5,500. Marketing studies indicate that such a campaign would increase sales in the Medical market by $44, or increase sales in the Dental market by $38,500. Required: 1. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market? 2. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market? 3. In which of the markets would you recommend that the company focus its advertising campaign? Complete this question by entering your answers in the tabs below. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market