The following information is available for some of Coca-Cola's segments (all amounts are in millions): North Africa Latin America America Segment sales. Segment operating income.. Segment average assets. S6,264 S694 1,494 224 4,869 541 $2,089 1,033 1,443 Determine the segment return on assets for each geographic segment. Comment on the results. How do the segments compare with respect to profitability