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The following information pertains to The Hershey Company for Hershey Bars for the month of October: Number of cases produced and sold 70,000 --------------------------------------------------------------------------------- Selling

The following information pertains to The Hershey Company for Hershey Bars for the month of October:

Number of cases produced and sold 70,000

---------------------------------------------------------------------------------

Selling Price $40 per case

Chocolate 630,000

Wages for assembly line workers 560,000

Home office expenses 422,000

Boxes 210,000

Rent for the factory 120,000

Sales Commission $5.00 per case

  1. The CEO believes that by using higher quality chocolate, which cost $2 per case more to make, the company could sell 20% more cases. Would this be a good decision?

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