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The following is a payoff matrix showing profit in millions of dollars when two companies simultaneously decide on various advertising budgets ($1 million, $2 million,
The following is a payoff matrix showing profit in millions of dollars when two companies simultaneously decide on various advertising budgets ($1 million, $2 million, or $3 million):
Pizza Hut | ||||
$1 mill | $2 mill | $3 mill | ||
$1 mill | $45/ $85 | 40/ 80 | 25/ 90 | |
Papa Johns | $2 mill | 40/ 75 | 30/ 60 | 20/ 70 |
$3 mill | 50/ 65 | 35/ 55 | 30/ 60 |
- In the first round of strategy elimination (when all three possible budgets are under consideration), which ad budget would the companies exclude?
- Papa Johns would eliminate the $2mil budget // Pizza Hut would eliminate $2 mil
- After the first round of elimination (previous question), would either company make a second-round elimination?
- Papa Johns would eliminate the $1mil budget // Pizza Hut would not eliminate anything
- What would be the likely outcome of this simultaneous advertising decision (i.e. what ad budget would each company end up choosing)?
- Papa Johns $3mil and Pizza Hut $1mil
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