The following is a scenario, for Pepsi Co. in 2009. Sufficient internal and external data are provided to PepsiCo is traded on the New York Stock Exchange under ticker symbol PEP. All the opportunities were enable students to evaluate current strategies. Headquartered in Purchase in the U.S. state of New York, weighted equally 0.08 with a major strength rating Vision Statement To become the leading producer and marketer of food and beverage products in the world. foods and beverages. We strive for healthy financial rewards to investors as we provide opportunities for Mission Statement To be the world's premier consumer products company focused on convenient growth and enrichment to our employees, business partners, and the communities in which we operate. We have outstanding technological and marketing systems to continually innovate and create differentiated products for our customers worldwide. And in everything we do, we strive for honesty, fairness, and integrity. External Audit Opportunities 1. Increase in international market demand for colas, chips and breakfast foods 2. In 2013, the United States savory snacks market is forecast to have a value of US$28 billion, an increase of 27.8 percent since 2008 and the compound annual growth rate of the market in the period 2008-2013 is predicted to be 5 percent Purchase smaller, successful developers of competing products Healthy food snack is on the rise as consumers are shifting to healthy food 5. Teens are less conscious of health issues and still like sweet drinks 3. 4. Threats 1. Regulation - FDA, Clean Water Act, etc. with a 0.06 weighted score and major weakness response. 2. Foreign exchange rates in current economy 3. Raw materials supplies - clean water with 0.07 weighted score and 4. Changes in consumer taste with a weighted score 0.09 and rated as minor weakness response. 5. Health issues - more consumers are shifting to healthy food with a 0.08 weighted and minor weakness response. 6. Consumers switching to lower cost house brands for both snacks and beverages 7. Substitute products - other snacks, water, tap water, ready-to-drink, sports drinks, etc. with a weighted score of 0.07 and minor strength response. With low weighted score and minor weakness response. 8. Decrease in U.S. cola market 9. Reduction in buying power of large retailers 10. Strong direct (Coke) and indirect (Kraft) competition Note: the rest of threats have a minor weakness response with low weighted score.