The following is an outline or guide for your Written Marketing Report: It must be written in the voice of the International Marketing team of your company presenting their and analysis and recommendation to the company's CEO and CMO.

1. Executive Summary

Include a short profile of the company, an overview of the product to be exported and the country with which you wish to trade. The purpose of an executive summary is to give the reader a brief glance at the critical points of your report. Those aspects of the culture, geography, and economic environment areader should know to do business in the country, but would not be expected to know, or would find different based on his or her home country, should be included in this summary.

2. Brand Analysis (of the Company/Product/Service you plan on exporting)

A. Strengths - Evaluate the company and product as an innovation as it is perceived by the intended market.

B. Weakness - Major problems and resistance to company and product acceptance based on the precedingevaluation.

3. Country Analysis - Brief discussion of the country's relevant history, population, demographics, GNP, working conditions, exchange rates, major industries, trade agreements in place. Discuss the topics below and their potential impact, positive or negative, on your export and marketing plans.

a. Trade and Economic Situation

b. Political System (structure, stability of the government)

c. Legal/Regulatory System (judiciary system, socialist/Islamic-law, corruption)

d. Social and Cultural Forces (race, religion, ethnicity, subcultures, business customs)

4. Market Analysis

a. Region -Describe the market(s) in which the product is to be sold: Region(s), forms of transportation and communication available, consumer buying habits - shopping habits, product-use, climate factors.

b. Market Segmentation - % of population using product, and/or "ideal customer" for this product or service. Quantify specific markets and segments and evaluate and comment on the attractiveness of each, identifying key "opportunity" markets, and why.

c. Advertising and Promotion- Advertising media usually used (by other organizations) to reach your target market, Sales promotions (sampling, coupons, etc.), Pricing strategy. Evaluate a variety of media and channels (ie. Digital, mass, direct, etc)

5. Competitor Analysis -Compare and contrast your product and the competition's product.

a. Competition: For all key competitors, provide - Brand name, Awareness, Features, Package, etc. Competitor's prices, promotion, and advertising methods

b.Competitive Positioning: How will you position your product or service in relation to your competitor's offering? How will you stand out, and what need/want are you meeting?

6. Marketing Plan

a. Marketing Objective(s) - Quantify your overall objective(s) in taking this product to a new market (market share, sales volume, etc). Make sure your objectives are clear, detailed and SMART!

b. Marketing Strategy - Identify, describe, and quantify your target market(s). Outline at least two strategies you will use to meet your objective(s).

c. Marketing Mix- Outline and describe the tactics you will use to introduce your product/service to a new market. Include offer details, expected results, and how you will evaluate your efforts. Include and describe the 4 P's (Product, Promotion, Price, Place). Be sure to research and consider the infrastructure and technological capabilities of your chosen country, and target market.

7. Summary:One brief paragraph explaining why you are recommending taking this product to a new market.

8. Appendix - Tables, charts, exhibits

country is South Africa and product is Kotn