Question
The following is financial data for McDonald's Corporation and Starbucks Corporation for the fiscal year 2023: ($ millions) McDonald's Corporation Starbucks Corporation Net sales $23,223
($ millions) | McDonald's Corporation | Starbucks Corporation |
Net sales | $23,223 | $37,634 |
Cost of sales | 8,453 | 12,412 |
Gross profit | 14,770 | 25,222 |
Operating expenses: | ||
Selling, general, and administrative | 5,139 | 9,987 |
Research and development | 1,217 | 1,345 |
Operating income | 8,414 | 13,890 |
Interest and other (income) expense | 1,963 | 1,172 |
Interest and investment income | (612) | (456) |
Earnings before provision for income taxes | 7,063 | 13,174 |
Provision for income taxes | 1,601 | 3,298 |
Net earnings | $5,462 | $9,876 |
Required: a. Compute the return on equity (ROE), return on assets (ROA), and return on financial leverage (ROFL) for McDonald's Corporation and Starbucks Corporation. Assume a tax rate of 30%. b. Break down the ROA into profit margin (PM) and asset turnover (AT) for both companies. Identify the primary drivers of their ROA. c. Assess the trend in net earnings over the past five years. What does it indicate about the overall financial health of the companies? d. Evaluate the debt-to-equity ratio for McDonald's Corporation and Starbucks Corporation. What does it imply about their financial risk and leverage? e. Compare the operating profit margins of McDonald's Corporation and Starbucks Corporation. What insights can be drawn about their cost control and profitability?
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