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The following monthly data are available for the Challenger Company and its only product, Product SW: Assume that Challenger Company is currently selling 400 units
The following monthly data are available for the Challenger Company and its only product, Product SW: Assume that Challenger Company is currently selling 400 units of Product SW per month. Management wants to increase sales and feels this can be done by cutting the selling price by $25 per unit and increasing the advertising budget by $20,000 per month. Management believes that these actions will increase unit sales by 50%. Should these changes be made
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