Question
The following monthly data in contribution format are available for the MN Co. and its only product: Total Per Unit Sales. $83,700 $279 Variable expenses.
The following monthly data in contribution format are available for the MN Co. and its only product:
Total | Per Unit | |
Sales. | $83,700 | $279 |
Variable expenses. | 32,700 | 109 |
Contribution margin | 51,000 | $170 |
Fixed expenses. | 40,000 | |
Net operating income. | $11,000 |
The Company is currently selling 300 units of product per month.
The Company is currently selling 300 units of product per month.
A - What is the current Margin of Safety for the MN Co.?
B - Management wants to increase sales and feels this can be done by cutting the unit selling price by $22 and increasing the advertising budget by $20,000 per month. Management believes that these actions will increase unit sales by 50%. Should these changes be made?
C - Management is contemplating the use of plastic gearing rather than metal gearing in its product. This change would reduce variable expenses by $18 per unit. The company's sales manager predicts that this would reduce the overall quality of the product and thus would result in a decline in sales to a level of 250 units per month. Should this change be made?
D- Management wants to reach a target profit margin equals to 25% of sales. How many units the MN Co. must produce and sell to achieve this target?
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