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The following per unit information is available for a new product of Blue Ribbon Company who uses total cost-plus pricing: Desired ROI $24 Fixed cost

The following per unit information is available for a new product of Blue Ribbon Company who uses total cost-plus pricing:

Desired ROI $24
Fixed cost 40
Variable cost 80
Total cost 120
Selling price 144

Blue Ribbon Company's markup percentage would be

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