The following question refers to the first article in the packet, Inside Goat's Plans to Merge Sneaker Resale and Retail. The following quote exemplifies which base of differentiation? "We have a point of view," says Lu. "We carefully merchandise products to tell stories. We create local content that inspires and host annual community-driven events that engage." Group of answer choices Differentiation based on customization Differentiation on customers Product level differentiation Differentiation based on linkages