THE FOLLOWING QUESTIONS RELATE TO THE OPTIONAL HARVARD CASE STUDIES: Creating a Post-Covid Business Plan (Patnaik, Mola & Bates, 2021) and Selling After the Crisis (Cespedes, 2021)

1. Cespedes (2021) used economic and sales principles to urge business executives to change in order to be successful Post-COVID. Discuss one suggestion and how the company you've analyzed in Managerial Economics might use it.
2. Can you identify one or two Determinants of Demand that Cespedes implies should be reexamined and focused on as a result of COVID? Have customer expectations changed? Tastes?
3. Do you think that companies, perhaps even where you work, are embracing some of the suggestions espoused by Cespedes? Explain.
4. Creating a Post-Covid Business Plan (Patnaik, Mola & Bates, 2021) discuss how companies can develop a plan for success and pointed to critical changes in behavior taking place in the marketplace.Which one resonated with you, and how does it impact demand curves?
5. Patnaik, Mola & Bates (2021) taught some excellent ways to predict behavior change. What are the four most important factors to help evaluate how behaviour might change?