The following quote appeared quote appeared in article entitled 'Business and society in the coming decades'. Which was available on the website of McKinsey & Company (assessed in October 2015). "There are compelling reasons companies should seize the initiative to drive social and business benefits. First, in an interconnected world facing unprecedented environmental and social challenges, society will demand will it. Increasingly, a basic expectation among customers, governments, and communities will be the companies they do business will provide a significant net positive return for society at large, not just for investors. This will be part of the implicit contract or license to operate". Explain the above statement in the context of corporate social responsibility