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The following revenue and cost data are for Sawyer Manufacturing's two radial saws. The L80 is for the commercial market and the L100 is for

The following revenue and cost data are for Sawyer Manufacturing's two radial saws. The L80 is for the commercial market and the L100 is for industrial customers. Both products are expected to have three-year life cycles.

L80 ($ in thousands)

2017

2018

2019

Revenues

$

800

$

2,300

$

3,100

Costs

Research and development

1,400

-

-

Prototypes

350

50

-

Marketing

60

600

475

Distribution

60

120

130

Manufacturing

20

770

1,350

Customer service

-

60

85

Total cost

$

1,890

$

1,600

$

2,040

Operating profit

$

(1,090

)

$

700

$

1,060

L100 ($ in thousands)

2017

2018

2019

Revenues

$

900

$

1,900

$

2,200

Costs

Research and development

650

-

-

Prototypes

300

30

10

Marketing

124

200

260

Distribution

170

200

410

Manufacturing

85

700

770

Customer service

-

20

300

Total cost

$

1,329

$

1,150

$

1,750

Operating profit

$

(429

)

$

750

$

450

Required:

How would a product life-cycle income statement differ from the above income statements?

Prepare a three-year life-cycle income statement for both products. Which product appears to be more profitable and why?

Prepare a schedule showing each cost category as a percentage of total annual costs. What do you think this indicates about the profitability of each product over the three-year life cycle?

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