The following revenue and cost data are for Sawyer Manufacturing's two radial saws. The L80 is for the commercial market and the L100 is for
The following revenue and cost data are for Sawyer Manufacturing's two radial saws. The L80 is for the commercial market and the L100 is for industrial customers. Both products are expected to have three-year life cycles.
L80 ($ in thousands) | 2017 |
| 2018 |
| 2019 |
| |||||||
Revenues | $ | 800 |
|
| $ | 2,300 |
|
| $ | 3,100 |
| ||
Costs |
|
|
|
|
|
|
|
|
|
|
| ||
Research and development |
| 1,400 |
|
|
| - |
|
|
| - |
| ||
Prototypes |
| 350 |
|
|
| 50 |
|
|
| - |
| ||
Marketing |
| 60 |
|
|
| 600 |
|
|
| 475 |
| ||
Distribution |
| 60 |
|
|
| 120 |
|
|
| 130 |
| ||
Manufacturing |
| 20 |
|
|
| 770 |
|
|
| 1,350 |
| ||
Customer service |
| - |
|
|
| 60 |
|
|
| 85 |
| ||
Total cost | $ | 1,890 |
|
| $ | 1,600 |
|
| $ | 2,040 |
| ||
Operating profit | $ | (1,090 | ) |
| $ | 700 |
|
| $ | 1,060 |
| ||
L100 ($ in thousands) | 2017 |
| 2018 |
| 2019 |
| |||||||||
Revenues | $ | 900 |
|
| $ | 1,900 |
|
| $ | 2,200 |
| ||||
Costs |
|
|
|
|
|
|
|
|
|
|
| ||||
Research and development |
| 650 |
|
|
| - |
|
|
| - |
| ||||
Prototypes |
| 300 |
|
|
| 30 |
|
|
| 10 |
| ||||
Marketing |
| 124 |
|
|
| 200 |
|
|
| 260 |
| ||||
Distribution |
| 170 |
|
|
| 200 |
|
|
| 410 |
| ||||
Manufacturing |
| 85 |
|
|
| 700 |
|
|
| 770 |
| ||||
Customer service |
| - |
|
|
| 20 |
|
|
| 300 |
| ||||
Total cost | $ | 1,329 |
|
| $ | 1,150 |
|
| $ | 1,750 |
| ||||
Operating profit | $ | (429 | ) |
| $ | 750 |
|
| $ | 450 |
| ||||
Required:
How would a product life-cycle income statement differ from the above income statements?
Prepare a three-year life-cycle income statement for both products. Which product appears to be more profitable and why?
Prepare a schedule showing each cost category as a percentage of total annual costs. What do you think this indicates about the profitability of each product over the three-year life cycle?
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