The following scenario tests your ability to summarise results, develop recommendations, and present findings in a concise manner.

Product has run a A/B test as part of the customer registration flow and provided the below tables of results. The features were both run for 7 days and they've hypothesised that the "New Flow" would drive more registrations and purchases from new customers over the "Exisiting flow".

Provide an executive summary to discuss the performance of the A/B Test. Include any calculations deemed relevant such as Conversion Rate and ROI, Make recommendations based on the current set of data. You may highlight any further analysis, data required or testing you would recommend to support analysis.

First 7 Days Overview

Product Feature Test Group	Development Costs $	New Registrations (first 7 days)	Number of customers who purchased (first 7 days)	Total Purchases ($) from New Registrations (first 7 days)
A Exisiting Flow	$ 100,000	50,000	20,000	$ 250,000
B New Flow	$ 110,000	20,000	12,000	$ 120,000