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The following section will ask you to consider and determine appropriate market research decisions based on the information provided below. Please read the following information
The following section will ask you to consider and determine appropriate market research decisions based on the information provided below. Please read the following information carefully. Imagine that you are working at a market research firm and you receive a new client to assist with market research. Your client company, Nature's Beauty Co., is a cosmetic and skincare company that is currently deciding whether or not to repackage its skincare line. The company believes that new packaging with sustainable and eco-friendly material will increase product sales and customer satisfaction. Based on this information you and your research team identify the following research objective and research questions: Research Objective: To determine the beneficial impact of repackaging company's skincare line. Research Questions: 1. How is Nature's Beauty's skincare line and its packaging currently perceived by customers? 2. How important is sustainable and eco-friendly packaging to the target market? 3. What elements of Nature's Beauty and its products contribute most to customer satisfaction?List three survey questions you could ask in your survey to address Research Question 2. For each of your survey questions, make sure to: 1. Clearly state the survey question (2 pts) 1. How you would format this question (e.g., multiple-choice, select all that apply, open-ended, etc.) (1 pts) 2. Why this survey question helps address Research Question 2 (2 pts)
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