The following table indicates the customers buying behaviour for a given product Produced by ABC Company with two brands. Currently, the market share for Brand A is 27.5%, Brand B is 37.5% and Competitors Brand C is 35%.

Next months brand Choice

Current months Choice

Brand A

Brand B

Competitors Brand C

Brand A

0.2

0.2

0.6

Brand B

0.1

0.5

0.4

Competitors Brand C

0.5

0.2

0.3

Determine

(a)The market shares one month and two months from now.

(b)The long run probabilities

(c)ABC Company is considering two alternative policies for promoting its products