The following table presents results from a simulated shopping and in-home product use test for a new Rice Krispies SKU which added fruit pieces to the basic product. The new brand, Rice Krispies with fruit, was created to make eating Rice Krispies more of a "fun" experience and positioned to compete against Fruit Loops.

Call Back Ric Stimulated Rice Fruit Krispies Totals Shopping with Fruit Krispies Loops Ric Krispies 125 125 50 300 with Fruit Rice 25 250 25 300 Krispies Fruit 35 80 285 400 Loops 185 455 360 1000