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the following two parts: Will your price be premium, mid-market or value relative to other beers in the new product line extension's sector? Why? Your
the following two parts: Will your price be premium, mid-market or value relative to other beers in the new product line extension's sector? Why? Your answer for both questions (A, B) combined MUST have a 40 word count limit. Please consider the following: Remember premium is the highest price, mid-market is a competitive price and value is the cheapest price undercutting the competition. The price must be in line with your marketing strategy, so consider the income level of your new target segment and the level of competition. Also, the price you charge is an indicator to your target segment of the light beer product's quality, high, medium or low. Do not state the actual dollar amount you will charge
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