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The Food division of Garcia Company reports the following for the current year. Sales $ 4,210,000 Cost of goods sold 2,870,000 Gross profit 1,340,000 Expenses
The Food division of Garcia Company reports the following for the current year.
Sales | $ 4,210,000 |
---|---|
Cost of goods sold | 2,870,000 |
Gross profit | 1,340,000 |
Expenses | 1,175,000 |
Income | $ 165,000 |
Garcia wants to achieve at least a 10% profit margin next year. Two alternative strategies are proposed.
Strategy 1: Increase advertising expenses by $225,000. The company expects this to increase sales by $670,000. Cost of goods sold will not change.
Strategy 2: Develop a more efficient manufacturing process. This will decrease cost of goods sold by $129,700.
For each strategy, compute the profit margin expected for next year.
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