The Four "Foundational" P's of the Marketing Mix include all but these two.

Question 1 options:

	Process
	Promotion
	Answers B & D
	Price
	Product
	Place
	People

Physical Evidence (Proof) is one of three secondary P's of the Marketing Mix.

Question 2 options:

	True
	False

Cause Marketing is when companies....

Question 3 options:

	Involves only corporate giving
	Exercise their social responsibility
	Support a charity
	Build a more positive image by linking themselves with a worthwhile cause
	Answers a and c.

Corporate Social Responsibility (CSR) and Marketing Ethics are related concepts.

Question 4 options:

	True
	False

Question 5 options:

The Marketing Environment consists of two concepts called __________and _________.

The Marketing Environment consists of two concepts.

The six types of External Forces which can shape opportunities and pose threats to a company include

Question 6 options:

	Cultural
	Environmental
	Political/Social
	Demographic
	Technological
	All but answer b.
	Natural

Big Data and Data Mining are both useful tools for ____________________.

Question 7 options:

	Market Research
	Information Systems
	Computer Science
	Major professions
	Economics

Question 8 (5 points)

The Marketing Research Process includes all of the following except:

Question 8 options:

	Sampling
	Focus Groups
	Research Questions
	Target Audiences
	Primary and Secondary Data