The Four "I"'s of Services apply to every service but not exactly the same way. For example, when Joanne got her haircut by Nichole at Zev Salon, the 4 "I"'s of services apply in the following ways: Intangibility: Joanne received nothing tangible during the exchange. Instead, she exchanged her money for the performance of an action (Nichole cutting her hair). Inseparability: When evaluating her satisfaction, Joanne considered Nichole's personality and professionalism as well as the look of the final haircut. This is because it is hard to separate the service provider from the service provided. Inconsistency: Even if Joanne goes to Nichole to get her haircut multiple times, each interaction will be slightly different because the performance of the service is hard to make completely consistent. Inventory: Neither Nichole nor Joanne can inventory the haircutting service. If Nichole has too many clients that want their haircut at 3:00 she can't complete the haircuts at the same time. Additionally, Joanne cannot buy 3 haircuts at a time so that she won't have to come back for a while. Every time she needs a haircut she must be physically present to receive it. For your assignment: 1. Explain how each of the four "I's of Services apply to a stay at a Marriott Hotel 2. Explain how each of the four "I"s of Services apply to Good Guys lawn care service