The four main analytical tools discussed in the textbook include a SWOT analysis, value chain analysis, benchmarking, and competitive strength assessment. After reviewing these tools as discussed in your textbook, answer the following questions in depth:

1. Which one do you believe is the most effective at revealing a company's competitiveness and helping company managers align their strategy to the company's specific circumstances and share why?
2. How might a company's access to resources influence which tool(s) are implemented?