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The four major retail banks all appear in the South Africa Top 10 Most Valuable Brand list for 2018. You need to undertake additional research

The four major retail banks all appear in the South Africa Top 10 Most Valuable Brand list for 2018. You need to undertake additional research and analysis of the retail banking industry in South Africa. The following questions were posed:

1. Is the South African retail banking industry currently attractive? An analysis of the nature of competition as well as an assessment of the industry's profit potential need to be conducted in order to justify an answer.

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