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The four pillars of strategy 4P's), Product, Price, Place, and Promotion are a crital component to the marketing world. However, the 4P's align with four
The four pillars of strategy 4P's), Product, Price, Place, and Promotion are a crital component to the marketing world. However, the 4P's align with four other, more realistic pillars of marketing the 4 Cs, Customer wants and needs, cost, convenience, and communication. How do the 4C's and 4P's relate to each other, and how are they applied?
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