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The four Ps of the marketing mix have been redefined in buyer's terms as the four As . Product design influences and promotion influences price
The four Ps of the marketing mix have been redefined in buyer's terms as the four As Product design influences and promotion influences
price affects
place affects
A affordability, accessibility; acceptability; awareness
B acceptability; affordability, accessibility; awareness
C acceptability, affordability, awareness, accessibility
D awareness, acceptability; affordability; accessibility
E awareness, affordability, accessibility, acceptability
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