The frame of the Trek Madone 9 Series bicycle is guaranteed for the lifetime of the original owner, trek ses its biks only for shops that have the expertise to property service them. Every possible consumer question is answered on Treks comprehensive website k program that allows customers to purchase a new bike on credit. Trek is providing consumers with relating to the Madonc Series bicycle

O a core customer value

O b. customer lifetime value

OC. product mix variants

24

O d. brand quality

30

O e associated services