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The Franklin Bicycle Company manufactures three types of bicycles a dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for
The Franklin Bicycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow
Dirt Bikes
Mountain Bikes
Racing Bikes
Total
Sales
$
$
$
$
Variable manufacturing and selling expenses
Contribution Margin
$
$
$
$
Fixed expenses
Advertising
Depreciation of special equipment
Salaries of product line managers
Allocated common fixed expense
Total fixed expenses
$
$
$
$
Net operating income loss
$
$
$
$
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out. Should production and sale of the racing bikes be discontinued? Explain. Show computations to support your answer.
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