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The Franklin Bicycle Company manufactures three types of bicycles a dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for

The Franklin Bicycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow
Dirt Bikes
Mountain Bikes
Racing Bikes
Total
Sales
$90,000
$150,000
$70,000
$310,000
Variable manufacturing and selling expenses
27,000
60,000
40,000
127,000
Contribution Margin
$63,000
$ 90,000
$30,000
$183,000
Fixed expenses
Advertising
10,000
14,000
15,000
39,000
Depreciation of special equipment
6,000
9,000
2,000
17,000
Salaries of product line managers
12,000
13,000
18,000
43,000
Allocated common fixed expense
18,000
30,000
4,000
52,000
Total fixed expenses
$46,000
$66,000
$39,000
$151,000
Net operating income (loss)
$17,000
$24,000
$ (9,000)
$ 32,000
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out. Should production and sale of the racing bikes be discontinued? Explain. Show computations to support your answer.

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