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The French car market of 20 million households can be divided in to 4 major consumer segments Family car segment - 6 million Utility car
The French car market of 20 million households can be divided in to 4 major consumer segments Family car segment - 6 million Utility car segment - 5 million Prestige car segment - 3 million Economy car segment - 6 million If the market share of Toyota among these segments is 30%, 40%, 10% and 10% respectively, calculate the total market share of Toyota in France
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Economics of Strategy
Authors: David Besanko, David Dranove, Mark Shanley, Scott Schaefer
6th edition
978-1118273630, 111827363X, 978-1118319185
