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The G Company which is producing glassware for kitchen use (glasses) has been doing mass marketing so far. Nowadays, the marketing managers have been proposing
The G Company which is producing glassware for kitchen use (glasses) has been doing mass marketing so far. Nowadays, the marketing managers have been proposing to do narrower targeting. What kind of target market strategies would you suggest them? Explain what they have to do to succeed with the narrower strategies that you propose.
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