The Game (1997)
Directed by David Fincher

                        I.         THE MARKET:

o   Company Profile – What is the offer?

Company Name:

Industry:

Headquarters (city, state, country):

Product/Service (What is the service and Where is it in the product life cycle?)

o   Customer Profile – What is the value created?

-       Identifying the Customer

Describe the customers in the target segment: who they are, what they like, how they make buying decisions.

-       Factors Influencing Customer Decisions

Provide a detailed profile of your target segment using at least two (2) of the following categories:

●      Geographic characteristics: e.g., location, region, population size or climate.

●      Personal and demographic characteristics: e.g., age, gender, family size, family life stage, income, personality.

●      Social and Psychological characteristics: e.g., culture, social class, lifestyle, motivation, attitudes, reference groups, beliefs.

●      Situational characteristics: e.g., buying situation, level of involvement, market offerings, the frequency of use, brand loyalty

                       II.         THE STRATEGY:

●      Does the organization have a strong brand presence?

●     Are there opportunities for collaborating with customers to build brand presence?

●      Does the company have unique products or services that satisfy the needs of its target market?

●     What makes the company's products or services unique?

●      Does the target market have any unfulfilled needs that the company can satisfy?

●      How sensitive are your customers to changes in price?

●     What does the price say about your product in terms of value, quality, prestige, etc.?

●      Are there changes in the government regulations that will affect the company?

Describe any emerging global issues that will affect the company.