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The Gap brand of families control several brands that are strategically positioned for specific markets. These include Gap, Athleta, Old Navy, and Banana Republic. Visit

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The Gap brand of families control several brands that are strategically positioned for specific markets. These include Gap, Athleta, Old Navy, and Banana Republic. Visit Gap's website and discuss the concepts below. Source: Retrieved from http:f;'gapinc.com Discuss the following: 0 Give a brief description of what differentiates each brand in the Gap Inc. family. 0 Discuss other businesses that you are familiar with that also use similar brand differentiation to position their products or services

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