The generic types of competitive strategies include

first$-$mover strategies, superior customer value strategies, low$-$price strategies, differentiation strategies, and focused strategies.

offensive strategies, defensive strategies, low$-$price strategies, focused strategies, and best overall value strategies. low$-$cost$/$low price strategies, strongly differentiated strategies, weakly differentiated strategies, best value strategies, and geographically focused strategies.

price leader strategies, price follower strategies, best value strategies, superior product performance strategies, and lowcost provider strategies.

low$-$cost provider strategies, broad differentiation strategies, best$-$cost provider strategies, focused low$-$cost strategies, and focused differentiation strategies.