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The gigs of popular bands are often sold out a few hours after tickets are available, and that sometimes mean months before the actual concert.

The gigs of popular bands are often sold out a few hours after tickets are available, and that sometimes mean months before the actual concert. That raises a puzzling question: why don't they just increase the price of the tickets? They could surely sell the tickets at a higher price, and earn more money. Is it that they do not maximize their profits? Or can we come up with a better explanation?

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