The global atheltic footwear market is expected to experience only very small growth over tje next several years, nike is the market leader. According to Boston Consulting Group portfolio analysis, how should Nike treat its athletic shoe business?

Multiple Choice

Nike should consider exiting the athletic shoe market.

Nike should invest in the athletic shoe market only if it helps boost the sales of other products in fast$-$growing markets.

Nike will probably have to invest heavily in the athletic shoe business, including extensive promotions and new production facilities.