The global market is facing a shortage of microchips. Your firm makes a small gaming device that is expected to be the hit toy for the holidays in 2021. Prior to the shortage you smartly purchased enough microchips to produce 50,000 gaming devices. Since then microchip prices have risen by 50%. Market research in the interim has suggested that you will be able to sell atleast 1000 units this December. Today, you are tying to decide on what price you should set for your gaming device, In this calculation you should base your marginal cost on