The global pandemic has caused severe downturn of the world economy. For example, March and April saw a cumulative record of three million jobs lost in Canada, before the numbers started to bounce back in May. The economy has added jobs every month since, but the job market is still almost three quarters of a million positions short of where it was before this all started. Yet, despite the pandemic and slowdown of the economy, SFU is proposing a 2% increase for domestic undergraduate tuition and a 4% increase for international undergraduate tuition for the next two years. Please comment on SFUs pricing strategy using concepts of this class.