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The Global Toyota Dealer recently introduced a hybrid automobile named Prius Premium. Since its introduction, this offering has achieved a 15% market share in
The Global Toyota Dealer recently introduced a hybrid automobile named Prius Premium. Since its introduction, this offering has achieved a 15% market share in this market. Global Toyota Dealer has conducted research in an effort to assess its opportunity for market share development. The table below indicates consumers' current response at each step along the share performance path for Global Toyota Dealer' Prius Premium hybrid as well as the potential performance for each of the share performance metrics: Share Performance Metrics: Current Performance Potential Performance Share Performance Gap Product Awareness 0.80 0.98 Product Attractiveness 0.80 0.95 Price Acceptable 0.75 0.95 Product Availability 0.65 0.80 Service Experience 0.78 0.80 Market Share Index (MSI) Quesiton1 Calculate the Prius Premium's share performance gap between the actual and desired customer response?
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