The GLOBE Project

Misunderstandings and miscommunications are common in international business relationships because people don't understand the culture of the other side. This activity is important because having an understanding of various cultural dimensions is a good way to avoid cultural collisions.

The goal of this activity is to challenge your knowledge of the cultural dimensions identified by the GLOBE Project.

Match each cultural dimension identified by the GLOBE project to the cultural dimension its description best corresponds with.

Gender Egalitarianism

Humane Orientation

Future Orientation

In$-$Group Collectivism

Power Distance

Institutional Collectivism

Assertiveness

Uncertainty Avoidance

Performance Orientation

The degree to which a society's members expect power to be unequally shared

The extent to which a society relies on social norms and procedures to alleviate the unpredictability of future events

The extent to which individuals are encouraged and rewarded for loyalty to the group as opposed to pursuing individual goals

The extent to which people should take pride in being members of their family, circle of close friends, and their work organization

The extent to which a society should minimize gender discrimination and role inequalities

The extent to which a society expects people to be confrontational and competitive as opposed to tender and modest

The extent to which a society encourages investment in the future, as by planning and saving

The extent to which society encourages and rewards its members for performance improvement and excellence

The degree to which individuals are encouraged to be altruistic, caring, kind, generous, and fair