The goal is to apply concepts learned to a specific marketing situation. Projects are be done individually. The objective is to design a consumer research analysis through gaining insights into consumer behavior.

Subject Area Choices is Counterfeit product purchase

The analysis report (due week 12) should include: 1- Background research of this problem or issue secondary research ( from research based on published sources). (3-4 pages) 2- Research questions that will help you solve the management problem. (1-2 paragraph) 3- Research method: Qualitative Research in-depth interviews or focus group Conduct a qualitative research analysis either an in-depth (1to1) interview with 5 people discussing the issues about the chosen subject ( counterfeit product purchase/chatbot usage/ cocreation)OR a focus group. Summarize the results (4-5 pages )